THE BLOG

May 6, 2025

Localization of Fighting Games: Dodging Bad Reviews with Game Localization

Fighting games have been a staple of gaming culture for decades. From Tekken and Mortal Kombat, to Street Fighter, they’ve hooked players with fast action, unforgettable characters, and sick combos. But while a kick is…

READ ARTICLE → April 30, 2025

Sports Game Localization: Why It Matters and How It Works

Sports games are among the most popular video game genres in the world. From football (soccer for our American friends) and basketball to combat sports and baseball, these games attract millions of fans globally. But…

READ ARTICLE → April 30, 2025

The importance of Idle Game Localization

If you’ve ever played an idle game that wasn’t in your native language, you know how tricky things can get. Tiny bits of text carry a lot of meaning - rules, effects, strategy hints, even jokes. That’s why high quality…

READ ARTICLE → March 31, 2025

RPG Game Localization: Why So Tricky?

RPG games are known for their rich stories, unique characters, and expansive worlds. Bringing that kind of experience to players around the world can be very rewarding for a localization team, but really tricky as well…

READ ARTICLE → March 19, 2025

Game Localization Kit: What is it?

When preparing a game for localization, having a well-structured game localization kit is essential. It helps translation teams work efficiently while preserving the identity of the game and consistency. Without a…

READ ARTICLE → March 11, 2025

The Best Game Localization Practices for Game Developers

So, you want to localize your game? Good, but whether you are a small indie or part of a larger studio there are some things that you can do to make the process significantly smoother and less expensive . In this blog…

READ ARTICLE → February 20, 2025

The Importance of Style Guides and Glossaries in Game Localization

One of the most overlooked yet essential aspects of game localization is ensuring consistency throughout the game. That’s where style guides and glossaries come into play. A consistent translation creates a more…

READ ARTICLE → January 23, 2025

Fan Translations: What You Need to Know

Fan translations have been around since the birth of video games, and have made many games accessible to different audiences. It was a very common practice, especially back in the 80s and 90s. Fan translations played a…

READ ARTICLE → January 16, 2025

The ROI of Game Localization and a Look at Game Discovery

Game localization has become a cornerstone for developers aiming to expand their audience and boost sales globally. But how significant is its impact? Let’s take a look at a few examples that highlight the ROI of game…

READ ARTICLE → January 3, 2025

The Hidden Costs of Game Localization

Game localization is a key step to bringing your game to a worldwide audience, but it can get expensive, especially when hidden costs appear out of nowhere. These unexpected expenses can stem from untransparent pricing…

READ ARTICLE → December 31, 2024

Gacha Fever Localization: What You Can Learn

We recently had the pleasure of working with Milkshake Games, to localize their amazing game Gacha Fever. Why the pleasure? Simple, not only because they are amazing individuals, but also, because they approached…

READ ARTICLE → November 29, 2024

How to Choose the Right Game Localization Provider

Localization can make or break your game’s success, simple as that. A well-localized game delivers an immersive experience for players no matter their language or culture. For developers aiming to reach international…

READ ARTICLE → November 8, 2024

Regulatory Compliance in The Game Localization Process

When it comes to game localization, most people tend to think only about adapting language and cultural references. Yet one of the least thought about, yet arguably most crucial, aspects of game localization is…

READ ARTICLE → November 7, 2024

How Mobile Game Monetization Models Impact Game Localization

Mobile game monetization models have become crucial in today’s global market, as developers look for ways to maximize revenue from diverse audiences. From in-app purchases and ads to subscriptions and premium models…

READ ARTICLE → November 4, 2024

What’s the Best Indie Game Localization Strategy?

Trying to reach new markets and expand your fan base without a solid game localization strategy is close to impossible. If you are an indie game developer, you may be trying to decide a strategy or an approach that’s…

READ ARTICLE → October 29, 2024

Top 5 Reasons to Localize Your Indie Game

As the indie game scene continues to flourish, developers everywhere are striving to bring their games to a broader audience. However, with thousands of indie titles competing for players’ attention, even the most…

READ ARTICLE → October 28, 2024

Writing a Game Description and Why Steam Page Localization Matters

Writing a game description for Steam is your chance to show players what your game offers in a few impactful words. A well-crafted description not only it’s crucial to list your game’s features but also to hook…

READ ARTICLE → October 22, 2024

Game Localization Mistakes That Are Costing You Money

We get it, game localization might seem like a big investment, but did you know that there are some common mistakes that are quietly draining your budget? We've all heard the saying "time is money," and that is true for…

READ ARTICLE → October 15, 2024

How to Localize and Publish Your Game in the Chinese Market

The Chinese gaming market is massive, and it’s no surprise that developers worldwide want to break into it. With sources like statista attributing to China over $112 billion in gaming revenue, it offers a huge…

READ ARTICLE → October 9, 2024

Best Practices for Mobile Game Localization

How many times a day do you usually use your phone? When’s the last time you used it today? These two questions, no matter who you ask, highlight the importance that our phones have in our daily lives, whether it is for…

READ ARTICLE → October 1, 2024

The Role of Localization in ASO: What You Need to Know

For many developers the most important question besides there’s life after death is the following: How can I make more players find my game? If you are a mobile game developer a significant part of your strategy to…

READ ARTICLE → September 27, 2024

The Best Languages to Localize your PC Game Into

You have finally decided to follow your heart and develop your first ever PC game, to finally pursue the career you have always dreamed about! You have heard about game localization, did a little bit of research and…

READ ARTICLE → September 25, 2024

The Best Languages for Mobile Game Localization in 2024

Would it be accurate to guess that you are probably reading this on a phone? Well, even if you are not, we could guess that you’ve probably used it at least once in the last 5 minutes. With phones being basically an…

READ ARTICLE → September 6, 2024

Why Localizing a Game Into English First is a Great Idea

Before game developers even start thinking about translating their game into other languages, most times, they have already decided to release it in English, no matter which language was used to develop the game. As a…

READ ARTICLE → August 30, 2024

How to Conduct Market Research for Indie Games: A Focus on Localization

We know it may sound bad and feel like “corporate stuff”, but trust us if you are an indie dev you need market research, and after this blog you’ll realize that it’s not even that bad. Market research is essentially a…

READ ARTICLE → August 27, 2024

How to Achieve Spotless Game UI Localization

Intro Game UI (User Interface) includes all the interactive elements players engage with while gaming, such as menus, buttons, and HUD elements. While designing an intuitive and visually appealing UI is essential…

READ ARTICLE → August 26, 2024

How to Market an Indie Game and The Role of Game Localization

Did you know that between 80 – 90% of indie games fail to achieve commercial success? One of the main reasons for this is the lack of effective marketing. Many indie developers pour their hearts into creating innovative…

READ ARTICLE → August 20, 2024

How to Localize a Video Game Without Complicating it

Have you ever thought about how to localize a video game? We heard your call asking the universe for a detailed blog on what goes into the whole process, so here we are, sit tight. Let’s start with the bad news first…

READ ARTICLE → August 16, 2024

How Discord Can Help You Optimize Your Game Localization Efforts

The gaming industry is becoming more and more competitive, even between indie developers and the difference between a successful launch and a flop often comes down to the details. One of the most crucial yet often…

READ ARTICLE → August 9, 2024

The Impact of Game Localization on Game Sales

Intro With the growth of the gaming industry, game localization has become an indispensable tool not just for big studios, but also for indie developers looking to boost their sales. Did you know just how huge the…

READ ARTICLE → June 27, 2024

How to Save Money on Game Localization: Tips for Indie Developers

Game localization is essential for any developer aiming to reach a global audience. However, it can be a significant investment, particularly for indie developers working with limited budgets. Fortunately, there are a…

READ ARTICLE → June 3, 2024

The Benefits of Game Localization: Maximizing Your Game’s Potential

One of the main arguments supporting game localization is the countless benefits that developers gain from it. Today, we’ll explore the various benefits of game localization and why it’s an investment that can transform…

READ ARTICLE → May 31, 2024

The Essential Guide to Localization for Indie Games

Thanks to the internet and globalization, gaming audiences have massively increased, and so have the opportunities for indie game developers. When it comes to developing a global strategy, there’s one crucial factor…

READ ARTICLE → May 23, 2024

Cultural Sensitivity in Video Games: The Key to Enhanced Player Engagement

Video games have become part of our daily life, crossing borders and capturing each day, more and more players worldwide. However, this universal appeal brings with it the responsibility of understanding and respecting…

READ ARTICLE → May 4, 2024

Exploring The Localization of Pokémon Names!

Is it safe to say that Pokémon is probably in the top 3 for the most iconic video games ever? Probably! Since its release in 1996, Pokémon has managed to capture millions, with a little help from its cute creatures…

READ ARTICLE → May 1, 2024

Hilarious & Legendary Video Game Translation Mistakes: How to Avoid Them in Your Video Game

When developing a video game, there are many aspects that can really set your product apart from others, one of these things is NOT bad translations. While there have been some cases where hilarious localization…

READ ARTICLE → April 29, 2024

How Can Localization Improve Game Reviews and Boost Visibility?

Let’s say you wanted to purchase a particular product online. You found it, you liked it, it seemed to have everything you were looking for. Right before buying it, you decide to check out a couple of reviews, just to…

READ ARTICLE → April 24, 2024

Language Localization: What Is It And Why Is It So Important?

Imagine you were a business owner or a video game developer looking to venture into the global market. How would you reach your customers? The first answer you’d think of would be to simply translate your content into…

READ ARTICLE → April 18, 2024

Game Localization: Afterthought, or Essential Aspect of Video Game Development?

Video game development is a complex process that involves multiple stages and a wide range of professionals (optimally), working together to create the perfect video game. The reason we say optimally, is because it is…

READ ARTICLE → April 10, 2024

Emerging Markets for Video Game Localization: 2024’s Most Promising Markets

Another year has gone by, and in 2024, new trends and new emerging markets for video game localization are on the rise. The gaming industry as a matter of fact, has been on a relentless growth since the global pandemic…

READ ARTICLE → March 30, 2024

Website localization: Should you build a multi-domain localized website, or a single-domain one?

With our time being spent more and more online, many businesses have shifted their attention towards the internet realm, to access the global market and the numerous potential new clients. In today’s blog we’ll talk…

READ ARTICLE → March 28, 2024

Celebrating diversity and inclusivity through video game localization

Let’s take a look at some examples of how different video games portrayed diversity, and the need for respectful and sensitive video game localization. Intro In today’s day and age game development and video game…

READ ARTICLE → March 22, 2024

What exactly is video game localization?

We have often talked about video game localization, its benefits and how to avoid the most common mistakes, but what exactly is video game localization? Index In this blog we’ll go over: – What is video game…

READ ARTICLE → March 19, 2024

Video games in the schooling system and language localization: a not so futuristic scenario

With the technological advancements happening in today’s world, our lives are destined to change significantly, as our societies adapt to the fast changes. In this blog we will briefly analyze the fast changes that new…

READ ARTICLE → June 26, 2023

The Most Popular Languages for Localization in 2023

The world is becoming more connected each day, and localization is playing a significant role in bridging that gap. As more and more businesses set their sights on reaching global audiences, the importance of accurate…

READ ARTICLE → June 13, 2023

The Importance of Software Localization

Software localization refers to the process of translating software products and adapting them to the linguistic, cultural, and technical requirements of a specific target market. As businesses are expanding their reach…

READ ARTICLE → June 1, 2023

The Difference Between l10n and I18n

As a global business operating in different countries, localizing your content is a must. Localizing your website, software, or mobile application can give you a competitive advantage in the global market and help you…

READ ARTICLE → May 1, 2023

In-Game Advertising: The Power of Connecting with Gamers

The gaming industry is on the rise, and so is the potential for brands to tap into a highly engaged audience through in-game advertising. As the industry is set to reach $200 billion in value by 2023, it’s a prime time…

READ ARTICLE → April 28, 2023

A Guide for Game Devs to Reaching New Markets and Boosting Profits

The global gaming industry is booming, with millions of gamers worldwide. To unlock the power of this market, it's essential to invest in localization. By making your game available in different languages and catering…

READ ARTICLE → April 26, 2023

Is high-quality localization crucial for video games?

Welcome to the world of video games, where players reign supreme and game developers are always striving to improve the gaming experience. But did you know that one of the keys to winning over players worldwide is…

READ ARTICLE → April 21, 2023

What is the Fictional Pact in Gaming?

The fictional pact is a concept that helps establish an emotional connection between the author and the reader, which is an essential principle in multimedia projects. The concept was introduced by Umberto Eco, who…

READ ARTICLE → April 14, 2023

The Ultimate Guide to High-Quality Video Game Localization with TEP

The Importance of Reaching a Global Audience: The Role of Video Game Localization Video game localization is a crucial step in the development process of any game. It helps ensure that your game can reach a global…

READ ARTICLE → April 12, 2023

How to Avoid Common Mistakes in Video Game Localization

Video game localization is a crucial step in the development process of any video game. It ensures that your game can reach a global audience, and that your players can fully immerse themselves in the game without any…

READ ARTICLE → April 5, 2023

Tips for Choosing the Right Localization Agency for Your Video Game

Video games have become a global phenomenon, with players from all over the world eager to experience the latest releases. However, to truly connect with players in different countries, video game developers need to…

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