Writing a game description for Steam is your chance to show players what your game offers in a few impactful words. A well-crafted description not only it’s crucial to list your game’s features but also to hook potential players, showcasing what’s unique about your game. And with players worldwide visiting Steam, Steam page localization becomes crucial, helping you reach more players by adapting your page for different languages and cultures. In this guide, you’ll learn how to write a game description that works and why localizing your page can boost your game’s success.
How to Write a Game Description that Works
When writing a description for your Steam page, the goal is to make it clear, engaging, and true to your game’s style. Here’s how to achieve that:
Hook the Reader Right Away
Start with a few lines that grab attention. Nowadays people don’t read anymore, they scan quickly through a page to gather important information. Use it to your advantage and use a short and concise snippet to sum up your game characteristics and the essence of your game, what makes it stand out? A good hook could be a question, an intriguing statement, or a short line about the main experience.
Mention Genre and Key Features
After grabbing attention, let players know what your game is about. Mention the genre (e.g., RPG, shooter, or strategy) and its key features. Steam players often know what they’re looking for, so this part should be clear and easy to understand. Focus on features that set your game apart without overwhelming the reader. Example: “An action-packed RPG where you shape your character’s journey, using powerful spells or stealth tactics.”
Highlight Story and Atmosphere
If your game has a unique story or immersive setting, include it in the description. Some players look for deep storytelling or engaging worlds, so this is a good opportunity to highlight what makes your game’s world or plot unique. But don’t forget, if you overwhelm readers with useless information, you will bore them and they’ll leave. Try to stimulate their imagination.
Keep It Clear and Authentic
Remember that people are not looking for a novel, so avoid overly technical terms or marketing jargon that might feel impersonal. Steam players appreciate an honest and approachable tone that gives them a feel for the game without over-selling it. Aim for a friendly, direct tone throughout the description.
Use Bullet-Points
Using bullet-points will make it easier for readers to scroll through and gain information about your game. Use them to highlight your game’s features, and they will stand out much more, but don’t forget to be creative!
Why You Should Localize Your Steam Page
Now that you know what to aim for when writing your game description, let’s talk about how you can make it more visible and attract more players. Regardless of whether you plan on localizing your game, Steam page localization can be an amazing way to make your game more visible to potential players. Since Steam is used worldwide, localization can help your game stand out and reach more players in various regions.
Steam Page Localization Improves Visibility and Discoverability
The Steam algorithm is heavily influenced by localization, and even Steam said that. Since around 60% of Steam users aren’t English speakers, not localizing your page can significantly make your game less visible. If a user selects a language other than English, and your Steam page is only in English, the algorithm will not recommend your game to that user. If you don’t believe us, here’s what a study conducted by howtomarketagame.com found.
The Study
Howtomarketagame.com conducted a study on the impact of Steam page localization, and here’s what came out. Games that had their page localized in languages other than English averaged around 4.5 times more Wishlists per week! Pretty remarkable uh? The study was conducted on 100 games during “resting periods” meaning that they weren’t doing any active promotions or marketing initiatives, to make it as fair as possible.
Builds Player Trust and Engagement
When players see a description in their native language, it shows that you’ve made an effort to communicate with them directly. This can increase trust, as players may feel the game is accessible and relevant to them. They’re more likely to consider buying a game that feels tailored to their language and culture. Not to mention that you can communicate the product more effectively to them if the description is in their language.
Encourages Positive Reviews and Community Growth
A localized Steam page can also lead to more positive reviews, as players appreciate the effort you’ve made to connect with them. Positive reviews in other languages can attract even more players from those regions, helping your game gain popularity and expand its community. It’s all about that sweet chain reaction!
Conclusion
Writing a Steam game description that attracts players means focusing on clear, engaging language and highlighting your game’s strengths. But for a game to reach its full potential on Steam, Steam page localization is essential. Localizing your page makes it accessible to more players, improves visibility, and can foster trust with international audiences. Use these strategies to create a description and localized page that help your game stand out in a crowded market, appealing to players worldwide.