Exploring The Localization of Pokémon Names!

Pokemon Bulbasaur. Visual reference to understand the localization of Pokémon names.

Is it safe to say that Pokémon is probably in the top 3 for the most iconic video games ever?   Probably!   Since its release in 1996, Pokèmon has managed to capture millions, with a little help from its cute creatures. Despite being released in 1996, Pokémon was not only able to reach iconic […]

How Can Localization Improve Game Reviews and Boost Visibility?

Ratings and game reviews after video game localization

Let’s say you wanted to purchase a particular product online. You found it, you liked it, it seemed to have everything you were looking for. Right before buying it, you decide to check out a couple of reviews, just to see what other people have to say about it but shockingly, all you see is […]

Language Localization: What Is It And Why Is It So Important?

Global market for language localization

Imagine you were a business owner or a video game developer looking to venture into the global market. How would you reach your customers? The first answer you’d think of would be to simply translate your content into multiple languages, and while that is not a wrong answer in itself, it’s not entirely right either. […]

Game Localization: Afterthought, or Essential Aspect of Video Game Development?

Image of video game uncharted, highly praised for incorporating localization in video game development

Video game development is a complex process that involves multiple stages and a wide range of professionals (optimally), working together to create the perfect video game. The reason we say optimally, is because it is full of solo developers out there that somehow manage to create sensational video games despite working alone!   Video game […]

Emerging Markets for Video Game Localization: 2024’s Most Promising Markets

A globe with a focus on the best markets for video game localization

Another year has gone by, and in 2024, new trends and new emerging markets for video game localization are on the rise. The gaming industry as a matter of fact, has been on a relentless growth since the global pandemic of 2020.    With the expansion of the global gaming community, as new gamers pick […]

Celebrating diversity and inclusivity through video game localization

An image representing an LGBTQ+ character, for inclusivity and video game localization

Let’s take a look at some examples of how different video games portrayed diversity, and the need for respectful and sensitive video game localization. Intro In today’s day and age game development and video game localization are much more complex processes, not only because of the advanced gameplay elements and the richer narratives, but also […]

What exactly is video game localization?

How video games can connect players globally thanks to language localization

We have often talked about video game localization and how to avoid the most common mistakes, but what exactly is video game localization?   Index   In this blog we’ll go over:  – What is video game localization  – What are the differences between translation and localization  – Why is localization so important in video […]